How Panasonic Company Are Formed
Panasonic Corporation a major Japanese engineering corporation, one of the world's largest manufacturers of household appliances and electronic products. Headquarters - in the city of Kadoma, Osaka prefecture (Japan). In 2011, the company took the 50th place in terms of revenue in the global ranking of Fortune Global 500 companies .Until October 1, 2008 it was called Matsushita Electric Industrial Co., Ltd. Panasonic (like National, National Panasonic, Technics, Quasar) was one of the trademarks of this company.
Panasonic camcorder
VHS-C camera model NV-VZ10 from Panasonic
Panasonic Plasma Panel
1918 - Japanese businessman Konosuke Matsushita founded the factory Matsushita Electric Factory
1927 - represented by the trade name National
1931 - Production of radio receivers began
1932 - the acquisition of a patent for the creation of radio equipment and its free provision to the rest of Japanese manufacturers, as a contribution to the development of Japan's electronic industry
1933 - adoption of the company's separation system; construction of a large plant in Kadoma, Osaka Prefecture; transfer of production to a new plant
1935 - Restructuring of Matsushita Electric Industrial Company; the creation of a subsidiary of Matsushita Electric Works
1941 - the beginning of production of military products; manufacture of ships and aircraft from wood
1946 - imposing restrictions on the company by the Allied Powers General Headquarters
1952 - foundation of Matsushita Electric Industrial Company, with technical cooperation with the Netherlands company Philips Electronics; The construction of a new plant and further development
1954 - the beginning of cooperation with JVC
1957 - the creation of an effective system of National Shop - a trading network intended for the sale of goods under the brand name National
1965 - commissioning of a weekly two-day weekend for workers; the adoption of a new trading system that reduces the number of links involved in the sale process
1977 - began selling VHS videocassettes
1979 - the legendary vinyl hi-fi player Technics SL-1200 MK2 was released, which became the world best-seller among household turntable players and had unachievable detonation parameters due to the use of revolutionary technology of direct drive of the disc.
1983 - the release of the home computer Panasonic JR-200 (clone NEC PC-88 and NEC PC-98 (model JR-200.1M, released in 1992), in other countries is also known as Matsushita MSE-6048 and Matsushita MSE-6148).
1986 - the beginning of the use of the name Panasonic as a trademark in Japan
1987 - the beginning of the production of bakery.
1989 - the beginning of a large-scale reform of technological divisions
1990 - Renaming of consumer electronics under the brand National in Panasonic (Japan)
1993 - Panasonic's attempt to profit in the video game market with its 3DO Interactive Multiplayer; strong competition from Sony PlayStation did not allow this console to develop and its release was completed in late 1995
1993 - canceling the joint venture agreement with Philips and changing the contract for the closed license regime
1994 - Establishment of a joint venture between Panasonic Shun Hing Industrial Sales (Hong Kong) Co., Ltd and Panasonic SH Industrial Sales (Shenzen) Co., Ltd. in China with Shun Hing Electric Works (Hong Kong); brand Shun Hing - Rasonic - becomes controlled by Panasonic
1997 - creating a group consolidation policy that led to a decrease in subsidiaries
2001 - Panasonic released Nintendo GameCube ("Q" in Japan) using DVD
2002 - products under the brand Technics, sold in the US and Europe, renamed Panasonic
2003 - the world brand and motto - "Panasonic. Ideas for life. "
2008 - company name change with Matsushita Electric Industrial Co., Ltd. at Panasonic Corporation
Since its inception in 1918, the company has been known as Matsushita Electric Housewares Manufacturing Works, which was changed to Matsushita Electric Manufacturing Works in 1929. Name Matsushita Electric Industrial Co., Ltd. the company bore since 1935, when it became a joint-stock corporation. Although the company used the brands Panasonic and National for a long time, in 2003 it was decided that the Panasonic brand would become a global brand for enhancing competitiveness in the world market along with its slogan - Panasonic Ideas for Life ).
Since the beginning of the 60s of the 20th century, the company owned a controlling interest in JVC (Victor Company of Japan, Limited), the developer of the VHS standard for household video. In 2007, the company sold a controlling stake to JVC to a group of investors.
Since October 1, 2008 the company Matsushita Electric Industrial Co., Ltd. changed the name to Panasonic Corporation. All brands of the company were subject to renaming, in the names of which were the names of Matsushita or National. Along with the name change, the company is working on a complete transition of the National brand to Panasonic in Japan, which should be completed by March 2010.
In March 2011, General Director of the company Junichiro Kitagawa noted that the earthquake in Japan affected three plants of the company, which may affect the sale of digital devices
In the summer of 2016 it became known about Panasonic's intentions to conduct a full check of the activities of the Slovenian manufacturer of household appliances Gorenje for possible its full absorption, however, following the results of this very test, Panasonic decided to abandon the acquisition,
The company includes 638 enterprises. The main trademarks under which the products are manufactured:
Panasonic (consumer electronics for the mass market, including plasma panels, DVD players, telephones, projectors, digital cameras, as well as computer chips, automotive equipment);
Technics (audio equipment, since 2008 it is used only for professional musical equipment for DJing);
Lumix (Panasonic Lumix) - a subbrand of Panasonic's family of digital cameras. Under the brand Lumix a wide range of devices is produced: from compact to single-lens reflex cameras.
Among the brands that are no longer used by the company:
National (consumer electronics for the Japanese market, since 2008 is not used);
Quasar (cheap consumer electronics for the North American market, since 2008 it has not been used);
Ramsa (professional audio equipment, since 2008 is not used).
Performance Indicators [edit] edit wiki-text]
The total number of employees - 328 thousand people (March 31, 2007). Revenue for the fiscal year ended March 31, 2009 - 7.77 trillion yen, operating profit - 72.9 billion yen, a loss of 378.96 billion yen ($ 4 billion)
Panasonic in Russia [edit] edit wiki-text]
In Russia Panasonic interests are represented by the company Panasonic Rus (since January 2015 the general director is Junichi Suzuki).
Since 2007, the concern has been producing products at the Baltmikst plant in Kaliningrad, but on January 2, 2009 the plant was liquidated
Panasonic logos on the Toyota car
Panasonic is the general sponsor of the Olympic Games in the field of video and audio up to 2016.Panasonic was the main sponsor of the Toyota F1 project, also known as Panasonic Toyota Racing. Hiro Matsushita, the grandson of the creator of the company, is a former racer, actively participated in this project.Panasonic also owns the Japanese football team Gamba Osaka.
History
Panasonic camcorder
VHS-C camera model NV-VZ10 from Panasonic
Panasonic Plasma Panel
1918 - Japanese businessman Konosuke Matsushita founded the factory Matsushita Electric Factory
1927 - represented by the trade name National
1931 - Production of radio receivers began
1932 - the acquisition of a patent for the creation of radio equipment and its free provision to the rest of Japanese manufacturers, as a contribution to the development of Japan's electronic industry
1933 - adoption of the company's separation system; construction of a large plant in Kadoma, Osaka Prefecture; transfer of production to a new plant
1935 - Restructuring of Matsushita Electric Industrial Company; the creation of a subsidiary of Matsushita Electric Works
1941 - the beginning of production of military products; manufacture of ships and aircraft from wood
1946 - imposing restrictions on the company by the Allied Powers General Headquarters
1952 - foundation of Matsushita Electric Industrial Company, with technical cooperation with the Netherlands company Philips Electronics; The construction of a new plant and further development
1954 - the beginning of cooperation with JVC
1957 - the creation of an effective system of National Shop - a trading network intended for the sale of goods under the brand name National
1965 - commissioning of a weekly two-day weekend for workers; the adoption of a new trading system that reduces the number of links involved in the sale process
1977 - began selling VHS videocassettes
1979 - the legendary vinyl hi-fi player Technics SL-1200 MK2 was released, which became the world best-seller among household turntable players and had unachievable detonation parameters due to the use of revolutionary technology of direct drive of the disc.
1983 - the release of the home computer Panasonic JR-200 (clone NEC PC-88 and NEC PC-98 (model JR-200.1M, released in 1992), in other countries is also known as Matsushita MSE-6048 and Matsushita MSE-6148).
1986 - the beginning of the use of the name Panasonic as a trademark in Japan
1987 - the beginning of the production of bakery.
1989 - the beginning of a large-scale reform of technological divisions
1990 - Renaming of consumer electronics under the brand National in Panasonic (Japan)
1993 - Panasonic's attempt to profit in the video game market with its 3DO Interactive Multiplayer; strong competition from Sony PlayStation did not allow this console to develop and its release was completed in late 1995
1993 - canceling the joint venture agreement with Philips and changing the contract for the closed license regime
1994 - Establishment of a joint venture between Panasonic Shun Hing Industrial Sales (Hong Kong) Co., Ltd and Panasonic SH Industrial Sales (Shenzen) Co., Ltd. in China with Shun Hing Electric Works (Hong Kong); brand Shun Hing - Rasonic - becomes controlled by Panasonic
1997 - creating a group consolidation policy that led to a decrease in subsidiaries
2001 - Panasonic released Nintendo GameCube ("Q" in Japan) using DVD
2002 - products under the brand Technics, sold in the US and Europe, renamed Panasonic
2003 - the world brand and motto - "Panasonic. Ideas for life. "
2008 - company name change with Matsushita Electric Industrial Co., Ltd. at Panasonic Corporation
Since its inception in 1918, the company has been known as Matsushita Electric Housewares Manufacturing Works, which was changed to Matsushita Electric Manufacturing Works in 1929. Name Matsushita Electric Industrial Co., Ltd. the company bore since 1935, when it became a joint-stock corporation. Although the company used the brands Panasonic and National for a long time, in 2003 it was decided that the Panasonic brand would become a global brand for enhancing competitiveness in the world market along with its slogan - Panasonic Ideas for Life ).
Since the beginning of the 60s of the 20th century, the company owned a controlling interest in JVC (Victor Company of Japan, Limited), the developer of the VHS standard for household video. In 2007, the company sold a controlling stake to JVC to a group of investors.
Since October 1, 2008 the company Matsushita Electric Industrial Co., Ltd. changed the name to Panasonic Corporation. All brands of the company were subject to renaming, in the names of which were the names of Matsushita or National. Along with the name change, the company is working on a complete transition of the National brand to Panasonic in Japan, which should be completed by March 2010.
In March 2011, General Director of the company Junichiro Kitagawa noted that the earthquake in Japan affected three plants of the company, which may affect the sale of digital devices
In the summer of 2016 it became known about Panasonic's intentions to conduct a full check of the activities of the Slovenian manufacturer of household appliances Gorenje for possible its full absorption, however, following the results of this very test, Panasonic decided to abandon the acquisition,
Activities
The company includes 638 enterprises. The main trademarks under which the products are manufactured:
Panasonic (consumer electronics for the mass market, including plasma panels, DVD players, telephones, projectors, digital cameras, as well as computer chips, automotive equipment);
Technics (audio equipment, since 2008 it is used only for professional musical equipment for DJing);
Lumix (Panasonic Lumix) - a subbrand of Panasonic's family of digital cameras. Under the brand Lumix a wide range of devices is produced: from compact to single-lens reflex cameras.
Among the brands that are no longer used by the company:
National (consumer electronics for the Japanese market, since 2008 is not used);
Quasar (cheap consumer electronics for the North American market, since 2008 it has not been used);
Ramsa (professional audio equipment, since 2008 is not used).
Performance Indicators [edit] edit wiki-text]
The total number of employees - 328 thousand people (March 31, 2007). Revenue for the fiscal year ended March 31, 2009 - 7.77 trillion yen, operating profit - 72.9 billion yen, a loss of 378.96 billion yen ($ 4 billion)
Panasonic in Russia [edit] edit wiki-text]
In Russia Panasonic interests are represented by the company Panasonic Rus (since January 2015 the general director is Junichi Suzuki).
Since 2007, the concern has been producing products at the Baltmikst plant in Kaliningrad, but on January 2, 2009 the plant was liquidated
Sponsorship
Panasonic logos on the Toyota car
Panasonic is the general sponsor of the Olympic Games in the field of video and audio up to 2016.Panasonic was the main sponsor of the Toyota F1 project, also known as Panasonic Toyota Racing. Hiro Matsushita, the grandson of the creator of the company, is a former racer, actively participated in this project.Panasonic also owns the Japanese football team Gamba Osaka.
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